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Lifegate's Rebranding
Link to the presentation
Rebranding Lifegate: from a conventional "eco" identity to a generative visual system. The loop concept — a circle "made a thousand ways" — lives in a procedural symbol and a custom display font, "Loop," parametric across weight and organicity, letting the logotype breathe and bloom. Anti-greenwashing palette and accessible typography (WCAG, 8px grid), extending to a full alphabet, a weight family, and an animated version.
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