Lifegate's Rebranding

the project aims to give lifegate a younger, more contemporary identity while staying true to the brand’s core values. we developed a new visual identity featuring a dynamic logo, a new colour palette, generative typography, and a set of supporting graphic elements. using gemini, we created the imagery and interactive graphics, exploring generative ai as a tool to support the creative direction while maintaining full control over the visual style and overall consistency. as part of the team, i focused on the ai-generated imagery, dynamic logos, and generative typography.