ABOUT ME

My name is Benedetta.

 

A unique blend of Italian and Uruguayan heritage.

 

Multidisciplinary designer with 6 years of experience across luxury fashion, healthcare, home design and events, with colour as my main expressive tool.

 

At Gucci I learned a method I bring to every project: planning, attention to detail and the ability to turn a concept into a result that is both creative and rigorous.

 

My goal is to give visual form to a brand's DNA and communicate it with consistency across every channel, from digital to print. I use generative AI to speed up production and experiment with new visual languages, without ever losing creative control.