ABOUT ME

My name is Benedetta.

 

I'm half Italian, half Uruguayan — and I've always believed that where you come from shapes how you see.

 

I work as an Art Director and visual storyteller: I build the images that carry a brand's identity before a single word is read. Trained within the Gucci Creative Office and driven by a deep curiosity for culture, narrative and visual research, I bring creative direction to life across campaigns, editorial, digital content and live experiences. I don't just design — I direct the story.