MELANOMA ITALIA ONLUS

communicating melanoma prevention requires a careful balance: capturing attention without creating fear, and making complex information clear without overwhelming the audience. for melanoma italia onlus, i developed awareness campaigns from initial brief to final delivery, creating social media content, visual systems, layouts, animations, and presentations. i translated medical and scientific information into clear, accessible visual communication, while ensuring consistency with the association’s identity across different formats and platforms. these projects highlighted the role of design as a tool for meaningful communication: turning complex information into engaging content and helping important messages reach as many people as possible.