GRAPHIC EMBROIDERY DESIGNER

GUCCI

at gucci’s creative office, i translated seasonal creative briefs into original embroidery graphics for the kidswear collections, working primarily on embroidery but also across prints and other product details. each project began with hand-drawn sketches and evolved into production-ready digital artwork, always aligned with the maison’s visual language. kidswear requires a particular level of precision: every detail needs to be planned in advance, with careful consideration for product safety and, above all, for the child who will wear it. once an embroidery is produced, there is no going back. this experience taught me a highly structured approach to design, combining organisation, precision, and attention to detail, a method i now bring to every graphic project.